![]() Inspired by Shiseido’s Future Solution LX Night cream, its top top notes include lily of the valley and sandalwood. In May, Japanese high-end skincare label Shiseido teamed up with Chinese fragrance brand To Summer to co-create an aromatherapy scent called Convallaria (盈铃兰). It’s rare to see international skincare brands collaborate with their direct C-beauty competitors. Here, Jing Daily looks at partnerships that have resonated with consumers in China. In particular, the premium segment’s sales, where major international beauty brands are positioned, is expected to grow at around 10 percent CAGR from 2022 to 2027. Ĭhina - the beauty industry’s growth engine - is forecast to account for around one-sixth of global beauty retail sales by 2027, according to the BoF report. “Local brands are no longer called ‘emerging brands,’ and they are gaining influence,” Hwee Chung, group business director at Kantar Worldpanel, who oversees the beauty industry, tells Jing Daily. This cohort focuses more on the brand’s personality versus the fame, which is distinctly different from their parents and grandparents,” says Allie Rooke, founder of Clean Beauty Asia, which provides services to indie beauty brands in China.Ĭ-beauty label INTO YOU, launched the lip mud concept in 2020. “Global brands don’t have that much traction with the younger generations in China. Approximately 50 percent of Chinese consumers say they regularly buy homegrown beauty products, according to a report by The Business of Fashion (BoF) and McKinsey. Though homegrown beauty brands pose a growing threat to international beauty names operating in China, some global players - such as Shiseido, Estée Lauder, and L’Oréal - are joining forces with C-beauty labels to better engage young shoppers.ĭomestic C-beauty companies’ have expanded their market share in recent years thanks to effective digital engagement strategies and affordable prices. The Jing Meta newsletter and webinars on the Metaverse and future retail have been particularly successful development as Jing Daily's core in-house team continues to grow and develop.Subscribe to our Jing Beauty newsletter launching on June 14, 2023, to get the latest news on China’s world of beauty and wellness. This year, the publication has also established key new verticals covering the exciting developments in Web3, building upon the wellness/beauty, B2C, digital fashion that are also recent additions to the content pillars. In an effort to sustain the momentum in China and globally, Jing Daily will soon launch the visual rebranding of its digital and physical assets. This operation has been critical in harnessing real-time intel from the Mainland China fashion, retail, luxury and beauty markets for Jing Daily's audience in both its Mandarin and global English language channels. ![]() Since 2009, Jing Daily has established a core, on-the-ground, China editorial and business development team led by Derek Zhao and Charlie Gu. ![]() In this role, Zhang will also work closely with Jing Daily's China team based in Shanghai. Through her guidance and collaboration, Jing Daily is looking to strengthen its presence as media property, publisher, and agency of record across the globe. ![]() Her former media roles include Fashion Editor at the South China Morning Post, Prestige HK's Editorial Director, and WestEast Magazine's Managing Editor. Zhang brings over sixteen years of professional experience as an editor, journalist, advisor and consultant across sectors in luxury, fashion, culture, creative and consumer ecosystems. ![]()
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