If you’re hosting a podcast, add a link to your newsletter. Research shows 114 million Americans have listened to at least one podcast in 2020, compared to just 20 million in 2018. Make sure you have all of these elements before sharing a case study with consumers. If you’re already creating and sharing case studies on your website, why not add a link to your most recent case study in your newsletter? A good case study presents a problem and a solution and has easy-to-read statistics. Case studiesĭo you have case studies on your website? If so, why not share them in your newsletter too? Case studies provide a great combination of social proof and testimonials, which can help drive sales. Remember, newsletters aren’t about selling products, so something like this should be done sparingly and be placed at the bottom of a newsletter. Start out by explaining the product, offer a picture of it, and share a short comment or two. This email, which was sent by Scoot and showcased on ReallyGoodEmails, could easily be part of a larger newsletter.Ĭollect a few customer reviews on a specific product and share them in your newsletter. You can send a solo email that focuses specifically on the survey, share a link to the survey on social media, and include it in your newsletter. The best way to get people to fill out a survey is by sending it out several times and in several different ways. The average response rate for a survey is about 33%. Surveys can help small businesses collect valuable information, but response rates can often be lackluster. Remind subscribers about a poll or survey It’s a great digital marketing tactic to repackage content that already exists. RoundupĬreate a post that offers a recap of your company’s recent news, articles, or popular social posts. Newsletters tend to be text heavy, but great marketing campaigns have stunning visual elements too. Turn your year-end sales numbers into a cool chart, or provide customer satisfaction ratings and comments in a visual way. Use a tool like Canva to create a cool infographic for your newsletter. Moz does a great roundup of its top 10 blog articles and simply lists the titles in this basic yet effective newsletter: If 10 items feels like too big of a commitment, you can scale it down to five or three. It’s a useful way to get more mileage out of your content marketing efforts. Create a list of valuable tips, popular blog articles, or money-saving ideas that refer to your business. Top 10 lists are popular because they’re easy to read. Here’s a great example of a how-to article highlighted in a newsletter: Put the article on your blog and then send readers a link to your article with a few lines that explain why they should read it. Think about what kind of instructional content you can provide the contacts on your email list. For example, a furniture store can offer an article about how to remove pet stains from furniture, while a travel agency could provide steps to book the perfect honeymoon. How-to articlesĬreate content that’s relevant to your target audience that helps them accomplish something with step-by-step instructions. Following that line of thinking, here are a few ideas: 1. The newsletter should contain great content that’s valuable to subscribers. Content that’s helpful to the subscriberįor starters, you’ll want a newsletter template with a great design and one that you can populate with content easily. To help you create can’t-wait-to-read newsletters, we’ve compiled a list of 30 ways to inspire new content for your newsletter. While many companies produce and send email newsletters, it’s not always easy to come up with content ideas for them. Plus, newsletters are listed as one of the top email trends for 2021 by Envato. Research shows 77% of B2B companies consider a newsletter an important part of their email marketing strategy. Does your brand send a regular newsletter? Many brands do.
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